Overview:
Knowing whether your campaign is performing “well” isn’t just about numbers—it’s about context. We compare your results to industry-specific benchmarks and your own past performance.
What We Use to Set Benchmarks:
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Historical data from similar campaigns
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Industry averages (e.g., email open rates, ad CTR, bounce rates)
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Platform-specific metrics (Google, Meta, LinkedIn)
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Competitor and market research
Sample Benchmark Guidelines:
|
Metric |
Good Benchmark (Avg.) |
Notes |
|
Email Open Rate |
20%–25% |
Can vary by industry & audience size |
|
Google Ads CTR |
3%–6% |
Higher for branded keywords |
|
Instagram Engagement Rate |
1%–3% |
Based on followers vs. actions |
|
Website Bounce Rate |
40%–60% |
Lower is better |
|
Organic Search CTR |
1.5%–4% |
Based on page position |
Tips for Clients:
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Don’t panic over one low metric — look at trends
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Ask your account manager for personalized benchmarks
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Use reports as learning tools, not just performance audits
