Overview:
Every campaign, project, or ongoing service comes with regular performance reports. These reports are designed to be actionable, not just informative.
What You’ll Find in Your Reports:
-
Top-Level Metrics: Like impressions, clicks, reach, conversions, and engagement rates
-
KPIs: Tailored to your campaign goals (e.g., ROAS for ads, CTR for email, keyword rankings for SEO)
-
Insights: Our team provides short, jargon-free summaries of what’s working and what needs to be optimized
-
Recommendations: Suggested actions for the next month/quarter based on performance
Example Report Types:
-
Monthly Social Media Performance Report
-
Paid Ad Campaign Recap
-
SEO Keyword & Traffic Summary
-
Website Performance Snapshot
How to Use This Section:
-
Read our Report Glossary for quick definitions of terms
-
Access the Sample Report Library to preview real formats
- Refer to our KPI Cheat Sheet to link results to business goals